Privacy Policy

DFW Energy Efficiency LLC ("we," "us," or "our"), operating as dfwLEDpro.com, respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at dfwledpro.com or engage our services.

1. Information We Collect

Information You Provide

When you request a quote, schedule a consultation, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Home or business address (for service estimates)
• Preferred appointment date and time
• Project details (footage, lighting preferences, property type)

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies, including:

• IP address and approximate geographic location
• Browser type and version
• Device type (desktop, mobile, tablet)
• Pages visited, time spent, and navigation patterns
• Referring website or search terms

2. How We Use Your Information

We use the information we collect to:

• Respond to your quote requests and inquiries
• Schedule consultations and installation appointments
• Prepare and deliver project proposals
• Process payments and manage your account
• Provide warranty support and post-installation service
• Improve our website, services, and customer experience
• Comply with legal obligations

3. Analytics and Tracking Technologies

Google Analytics 4

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. GA4 collects anonymized data about page views, session duration, and conversion events (such as quote form submissions and phone call clicks). Google may use this data in accordance with its own privacy policy. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

Meta (Facebook) Pixel

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel collects data about your visit to our website and may be used to deliver targeted advertisements on Meta platforms. You can manage your ad preferences through your Facebook Ad Settings.

Cookies

Our website uses cookies — small text files placed on your device — to enable analytics and improve your browsing experience. You can control cookie settings through your browser preferences. Disabling cookies may limit some website functionality.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party tools that help us operate our website and business (e.g., analytics platforms, payment processors).
• JellyFish Lighting: As an authorized dealer of JellyFish Lighting, we may share project-related information with the manufacturer for warranty registration, parts ordering, and technical support.
• Legal Requirements: When required by law, court order, or governmental authority.
• Business Transfers: In connection with a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction.

SMS Consent Exclusion: Notwithstanding the above, no mobile information or text messaging originator opt-in data and consent will be shared with third parties, affiliates, or partners for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including providing warranty support (up to 5 years for parts warranties) and complying with legal obligations. Quote request data is retained for up to 24 months if no installation takes place.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of analytics tracking (see Section 3)

To exercise any of these rights, please contact us using the information below.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, financing partners). We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our website after any changes constitutes acceptance of the revised policy.

11. Contact Us